Choose one: a) spend 25 minutes counting calories, measuring protein/carbohydrate/fat ratios, and figuring out how to whip up a snack that satisfies both your palate and your dietary needs; or b) grab a bar and eat it.
Most of us opt for the latter. In doing so, we’re making the folks from Atkins, EAS, PowerBar and ZonePerfect rich.
Not that there’s anything wrong with that. For those following high protein, lower carbohydrate diets like Atkins and its variants, spending a few bucks for something that helps our cause is a no-brainer. But despite sharing shiny packaging, clever marketing, and flavors that suggest decadence, not all bars are the same.
Wading through the choices out there can be overwhelming, so we did it for you. We picked four popular bars: EAS Carb Control, ZonePerfect, Atkins Advantage and PowerBar’s Protein Plus. We surveyed the nutritional thinking behind each bar, judged taste, noted the impact each had on a workout, and assessed their digestive qualities. So buckle up – the ride is bumpy.
EAS CARB CONTROL
Those who speak Atkins will appreciate the 4 grams of “impact carbs” in each bar. At 210 calories with 25 grams of protein, 18 grams of carbohydrate and 5 grams of fat, these 60-gram bars are small. You’re not going to replace a meal, but they’ll provide a healthy alternative to the Snickers that usually combats the 3 o’clock fade. And since there’s little sugar or starch to spike and sap your energy levels, you’ll feel good on the way to the gym after work.
Don’t look at the cookies and cream bar as you unwrap it – it bears a sketchy resemblance to a giant yogurt-covered raisin. Once past the lips, though, it’s tolerable. There’s not a lot of cookie texture, but it’s sweet without being overwhelming, and substantial even if it is small. There’s no chalky sensation common to many protein bars. Ditto the chocolate peanut butter. Stay away from the chocolate
strawberry, a testy combination in nature that often fails in performance nutrition.
Size wise, you could put it in your pocket and mistake it for a MagicMarker. And while both the bar and the marker would ruin your pants if they went through the laundry, only eating the marker would ruin your workout. We had no stomach problems on a 45-minute run after eating this. In fact, we felt pretty good.
Bottom line: It’s reasonably tasty and not substantial enough to make or break your workout. But at $18.99 for a box of 12, these bars are expensive.
ZONEPERFECT
Built around the 40/30/30 carbohydrate/protein/fat nutritional ratio created by Barry Sears and popularized throughout the late ’90s, this 210-calorie bar carries 14 grams of protein, 23 grams of carbohydrate and 7 grams of fat. Although similar in size and caloric value to the Carb Control bar, the ZonePerfect feels more substantial and fills the stomach a little better, perhaps because of the greater carbohydrate content.
This bar comes in an impressive array of flavors. We liked some (chocolate mint, chocolate peanut butter, chocolate caramel cluster and strawberry yogurt) and disliked others (double chocolate, blueberry yogurt, caramel apple), but all of the bars share a common texture – and it’s a good one. Remember Rice Krispy treats? Conjure up a slightly denser version of the chewy crunch and you’ve nailed the ZonePerfect bar. The chocolate and peanut butter flavors seem to be more tightly packed than the fruit flavors, making them chewier – but we liked that.
Bottom line: We’ve yet to come across a bad time to eat this bar. We’ve eaten it before, during and after exercise. We’ve even had cravings for the chocolate mint during a long bike ride. It’s small and light, but it stays with you for longer than you’d think, without getting heavy. And while the suggested retail price is comparable to other bars, ZonePerfect is a popular enough brand to be offered at discounts in supermarkets and drugstores. If you can beat the six-for-$5 deal available at most Target stores, let us know.
ATKINS ADVANTAGE
Our impression of the Atkins diet is bacon and eggs packed inside a hollowed-out bagel. This bar follows suit, except that it doesn’t taste nearly as good. With 240 calories and 19 grams of protein, 21 grams of carbohydrate and 12 grams of fat, this bar offers Atkins dieters a guiltless snack with only 2 grams of net carbohydrates.
This tasted a lot like a fattier version of the Carb Control bar, and with good reason: That’s precisely what it is. Having lived on a steady diet of bars during this test, the relatively high fat content of the Atkins offering was immediately apparent in both good and bad ways. The chocolate peanut butter tasted richer and made us feel fuller than other brands in similar flavors, but we felt like we’d eaten a pizza, not a performance nutrition product.
Running after eating the Atkins Advantage bar was a little like running after downing three spoonfuls of super-chunky peanut butter. The bar probably provides long, sustained energy, but we felt too sluggish to run far enough to find out.
Bottom line: Despite having only 30 more calories than the ZonePerfect bar, one Atkins Advantage bar felt heavier in the stomach than two ZonePerfect bars. At anywhere from $21 to $39 for a box of 15, the Atkins Advantage bar will lighten the wallet, if not the stomach.
POWERBAR PROTEIN PLUS
Finally, a bar we can sink our teeth into. And if you want to eat this 290-calorie brick – and the 24 grams or protein, 38 grams of carbohydrate and 5 grams of fat that come with it – you’ll to need to chew. The Protein Plus bar is based on the simple idea of balanced nutrition: You’re getting protein, but not just protein. PowerBar is an endurance athlete’s company, and it shows.
Somewhere between a snack and a meal, this bar tastes closer to its assigned flavors than anything else we tried. Chocolate peanut butter tastes like a denser, less-sweet chocolate and peanut butter brownie. Chocolate fudge brownie is almost too heavy. Any stronger and it would taste closer to a desert than a piece of smart nutrition. Cookies and cream might be the best bet, since its cookie crunch adds a little texture to an otherwise dense, chewy bar.
Eating an entire bar is its own jaw workout, which might be a good thing since you probably don’t want to exercise immediately after ingesting one. They feel slightly heavier in the stomach than other bars do, which is nice if you’re looking to supplement or replace a meal with one. And they stay there longer – the higher quantities of protein and carbohydrate make it slower to digest.
Bottom line: You’re better off using this for meal replacement or recovery.
We’re not into radical approaches to dieting and exercise, and we like food that tastes good. That said, we found the ZonePerfect bar ideal for fueling up before and during workouts, and the PowerBar Protein Plus optimal for recovery or meal replacement nutrition.
We’re not into radical approaches to dieting and exercise, and we like food that tastes good. That said, we found the ZonePerfect bar ideal for fueling up before and during workouts, and the PowerBar Protein Plus optimal for recovery or meal replacement nutrition.
